We empower our clients to make informed decisions and capitalize on opportunities as energy markets, technologies, and policies evolve. TRUELight generates value for energy market investment firms by harnessing the expertise of our skilled experts on the design and transaction skills in the wholesale power generation markets and retail energy customer markets.
TRUELight has a wide range of energy market pricing and structuring knowledge to support your valuation and transaction teams or help monitor existing asset investments.
Energy Data Forward Curves
Access daily electricity forward curve pricing for all major trading hubs to inform the best possible investment and trading decisions!
Generation Asset Management
Enjoy complete clean energy asset management, including regional energy market and ISO participation services, daily output monitoring, and analysis.
ISO Participation Services
Let the TRUELight team come in and provide an assessment of the current energy asset optimization process, from the long-term hedging of all asset revenue attributes to the daily bidding and scheduling process with the regional power grid operators. The proposed solution would provide for expert oversight and management support immediately to the client.
ISO Market and Strategic Support
The TRUELight team provides clients with direct access to wholesale energy markets, retail energy pricing expertise, as well as execution support services. We bring the benefits of a professional energy portfolio management team by leveraging proprietary market analysis, execution, and portfolio optimization capabilities that are comparable to those typically found at large-scale energy trading and asset management firms.
TRUEMarket Market Intelligence Reporting
We provide your team with up-to-date energy market information. This includes daily power and natural gas price movements in all your major markets, with natural gas supply and demand information, weather forecast updates, and needed utility headroom and customer savings opportunity identification.
Financial Modeling and Valuation
TRUELight will provide each client with a comprehensive diagnostic analysis and performance solution for your energy project pricing and financial modeling efforts. Support designed to allow each client’s development and operating teams the ability to meet development goals, and give your finance partners the independent valuation to accurately capture future revenue streams and costs.
Clean Off-Take Pricing and Analysis
Get expert forward energy price analysis and strategic execution capability designed to facilitate PPA and REC transactions. 
Clean Energy Siting Analysis
For clean energy asset developers and energy end-users, the selection of a location for a project is a multi-layered decision. Arguably the most important component of the decision lies with the economic viability of the project, which is tied closely to the expected profitability of the energy output.
TRUELight provides clients with an independent, expert analysis of the wholesale market potential of a project’s energy generation. Our analysis
develops a hierarchical ranking of potential asset locations based on maximum profitability, allowing a client to quickly incorporate essential energy market data and efficiently visualize this data for expedited business development decisions.
Product Development Valuation and Modeling
Emerging Technologies Solutions Battery Assets
Generation Financial Modeling and Valuation
TRUELight will provide each client with a comprehensive diagnostic analysis and performance solution for your energy project pricing and financial modeling efforts. Support designed to allow each client’s development and operating teams the ability to meet development goals, and give your finance partners the independent valuation to accurately capture future revenue streams and costs.
Energy Market Overview and Strategic Support
As you begin to delve into strategic business planning or market expansion, it can be challenging to know where to start. In fact, many organizations have difficulty articulating a desired future state. At times it can even be difficult to accurately describe and understand the current state—and stretched internal resources can prevent you from pursuing much-needed initiatives. With TRUELight Discovery™, we use a rapid discovery process to provide you with a clear picture of where you are, where you need to be, and how to get there!
Need help navigating today’s complex energy technology environment? Start with the wholesale to retail energy market experts and our TRUELight DiscoveryTM, an advanced energy market support process designed to get you started.
Retail Energy Market Training
Let the TRUELight team provide your team with the training in the wholesale to retail energy markets to ensure each new hire understands their functional area. We will bring to you a results-oriented group of experienced wholesale and retail energy market professionals previously holding senior strategic positions with some of the largest and best-established utilities, generation asset management, and energy marketing firms across North America.
Strategic Energy Market Consulting
As you begin to delve into strategic business planning or market expansion, it can be challenging to know where to start. In fact, many organizations have difficulty articulating a desired future state. At times it can even be difficult to accurately describe and understand the current state—and stretched internal resources can prevent you from pursuing much-needed initiatives. With TRUELight Discovery™, we use a rapid discovery process to provide you with a clear picture of where you are, where you need to be, and how to get there!
Need help navigating today’s complex energy technology environment? Start with the wholesale to retail energy market experts and our TRUELight DiscoveryTM, an advanced energy market support process designed to get you started.
