Retail & Wholesale Energy Investment Funds

Retail & Wholesale Energy Investment Funds

Looking for training and strategic support for energy market investments? We get it! Understanding the nuances of how the power markets operate—from the basics to the complex—is our wheelhouse. 

We empower our clients to make informed decisions and capitalize on opportunities as energy markets, technologies, and policies evolve. TRUELight generates value for energy market investment firms by harnessing the expertise of our skilled experts on the design and transaction skills in the wholesale power generation markets and retail energy customer markets.

TRUELight has a wide range of energy market pricing and structuring knowledge to support your valuation and transaction teams or help monitor existing asset investments.

Three decades of involvement in the energy industry places us in a unique position to understand the wholesale to retail energy market dynamics, technological advances, regulatory changes, and market policy developments.

Let TRUELight help you navigate the complexities of regulated and deregulated energy markets and capitalize on new opportunities.


Retail Supplier Book Valuation Modeling 

Let our team be your independent third-party experts for retail energy book valuation support.

Learn About Retail Book Valuation

Retail Supplier Market Entry and Operations Support 

TRUELight will support your go-to-market strategy or expansion plans and provide our evaluation of the retail energy market and support needed to be successful in today’s energy market landscape. The TRUELight team is uniquely positioned to partner with you to provide the strategic market, product, and operational expertise to expedite this process.

Get Your Go-To-Market Strategy

Pricing Model Support Analytics–Pricing Model Review 

Give your energy pricing models an expert, comprehensive check-up to detect any under or over-pricing that may be shrinking your margins!

Explore Pricing Model Review




Generation Financial Modeling and Valuation 

TRUELight will provide each client with a comprehensive diagnostic analysis and performance solution for your energy project pricing and financial modeling efforts. Support designed to allow each client’s development and operating teams the ability to meet development goals, and give your finance partners the independent valuation to accurately capture future revenue streams and costs.

Learn About Retail Book Valuation

Clean Off-Take Pricing and Analysis

Get expert forward energy price analysis and strategic execution capability designed to facilitate PPA and REC transactions.

Learn About PPA Origination Services


Wholesale to Retail Energy Market Training 

Let TRUELight provide your team with the training and expertise needed to succeed in the wholesale to retail energy markets. Each new hire or current member of your team will come away with a strong understanding of their functional area. We will bring to you a results-oriented group of experienced wholesale and retail energy market professionals previously holding senior strategic positions with some of the largest and best-established utilities, generation asset management, and energy marketing firms of North America. 

Learn More About Energy Market Training